Web Accessibility Is More Than a Social Concern – It’s a Legal Requirement and a Business Opportunity
Accessible websites are no longer just a nice-to-have – they’re becoming a legal necessity. At the same time, they open the door to entirely new target audiences.
In this post, you’ll learn why web accessibility is gaining importance, who it affects, and how you can easily take the right steps using WordPress and Elementor.
Why Accessibility Matters
An accessible website ensures that everyone – regardless of physical or technical limitations – can access and interact with your content. It’s not just the fair thing to do; it’s a forward-looking strategy. Because:
- Accessibility is becoming a legal requirement
Starting in 2025, the European Accessibility Act will require many businesses to comply – including online shops, banks, energy providers, and more. In Germany, the regulations are also tightening, especially for companies working with public contracts or receiving government funding. - Greater reach through inclusion
Around 10% of people in Germany live with visual, auditory, or motor impairments. By designing with accessibility in mind, you’re not only actively engaging this audience – you’re also enhancing the overall user experience for everyone. - Better SEO & User Experience
Structured content, clear navigation, and optimized performance – many core principles of accessibility naturally boost your search engine visibility and enhance the overall user experience.
Who is directly affected by accessibility requirements?
- Public bodies and authorities
→ Legally required since 2016 - Banks, energy providers, telecommunications & transport
→ Legally required to ensure accessibility starting in 2025 - Companies with public contracts or funding
→ Under increased scrutiny from 2025 – even for smaller projects - SMEs, service providers & online shops
→ No direct legal obligation yet – but rising risk of warnings and growing competitive pressure
WordPress & Elementor: Flexible, modern — and accessibility-friendly
If you think accessibility requires huge effort and expensive developer teams, you can relax. With WordPress and the Elementor page builder, you can create an accessible website quickly and efficiently — even without deep technical know-how.
Thanks to modern themes, sensible structure, and suitable plugins, key aspects like contrast, keyboard navigation, alternative texts, or screen reader compatibility can already be addressed using built-in tools. Elementor also offers helpful options to make content visually appealing while ensuring accessibility.
In short: Those who choose WordPress and Elementor today have a solid foundation to integrate accessibility standards right from the start—without the need for costly specialized solutions.
Conclusion: Use Accessibility as a Competitive Advantage
Accessibility is not an obstacle, but a real success factor in digital marketing:
✔ Legally compliant
✔ Greater reach through inclusion
✔ Improved SEO & user experience
✔ Future-proof and competitive
And the best part: All of this can be implemented easily and efficiently with WordPress and Elementor.
Want to find out where your website stands?
At Marketing-Gilde, we’re happy to advise you on your website’s accessibility — from analysis to implementation. Get in touch now to book your free initial consultation!
